It would be untrue to say that the founder of Oiselle hasn't cared deeply about running fast and even winning, but for the small family that makes up Oiselle, the sport has always been about something more. At various times it’s their therapy, escape, religion, and girl time. But perhaps simply enough, it’s been their sense of freedom. And thus the name Oiselle (pronounced wa-zell). A French word for bird, it alludes to that feeling of weightlessness that most runners know and love. That sense of flight – when the legs go fast and the heart goes free.