We believe eating is training. Which is why, for over 20 years, we’ve been driven to answer three simple questions: What to eat? When to eat? How much to eat? We ask these questions over and over again… during training, on the trail, in the lab, at the end of a marathon, before a triathlon, in the feed zone, during halftime, at the summit, in the gym… and what have we learned? A lot.
Outside of training and competition, the answer can be as simple as an apple, almonds, or whole grains. But, as we’ve tested, refined, and studied, our science has concluded that the body needs more (or rather less) to truly optimize our training, competition and recovery. The building blocks of peak performance are simple, and we’ve distilled them to their basic forms, so you can go further, get faster, and feel better doing it.