In 2002, after spending 25+ years with a leading manufacturer of athletic socks, I believed that there was an opportunity to create a better performance sock that took advantage of the latest breakthroughs in sock technology. As a runner and someone passionate about being active, I wanted to design a great sock that would enhance the performance of runners and other athletes. My son Joe, who was 15 at the time, came up with the Feetures! name during a brainstorming session around the dinner table, and thus a Brand was launched.
Today my sons John and Joe are actively involved in the business, and together we continue to harness new technology with the goal of producing the best performance socks in the world.